Why we’re better at custom.

Southern Fire Service & Sales, Inc. has been leading the industry in custom design and manufacture of emergency vehicles for over 20 years. We’re dedicated to customer satisfaction and committed to the sustained excellence of our products through a process of continuous improvement.

We’re known for using only the highest quality construction materials and an open design process that gives the customer intput into how the truck will be built, based on its use. We’ve deliverd new fire apparatus to departments all over the United States and around the world.

No other company can truly provide you the opportunity to design a fully functional apparatus based on the specific needs of your department while keeping the total cost of ownership to a minimum. We manufacture everything at our Jasper, Georgia location, eliminating the middle man, and pass the savings on to you.

Our facility is equipped to meet all of your apparatus sales & service needs. Our EVT Certified and ASE technicians have over 70 years of combined experience and understand the importance of doing it right the first time. They take the time to review and fully explain what is needed and are ready to answer any questions you may have.

We can safely inspect, test, service and repair and get parts for any apparatus and it’s specialized operating systems regardless of make or model. All work is performed within manufacturer’s recommendations and current NFPA standards.

Southern Fire is dedicated to providing all fire departments with accurate and understandable information allowing fire chiefs, as well as city and town managers, to better address the needs for equipment maintenance or upgrades.